Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive.
SEO in its most basic form can be sub-divided into on-page and off-page. On-page SEO involve optimizations you do with each of your webpages to help search engines understand what your site is about so they can show it at to the right people, at the right time.
Unfortunately, there’s likely hundreds, thousands or maybe even tens of thousands of sites very similar to yours. So how do the search engines choose who to show on the first page?
That’s where off-page SEO comes in. Off-page SEO and the many elements that make it up, further help tell the search engines who’s more relevant and important. A core part of this comes from backlinks. Backlinks are simply links from other sites that point to your site.
The act of getting links from other websites is called link-building and is a core SEO strategy that most online businesses should be devoting time to each and every week.
6 Psychological Triggers that Win Sales and Influence Customers — Ecommerce Marketing Blog – Ecommerce News, Online Store Tips & More by Shopify
The principle of reciprocity means that when someone gives us something we feel compelled to give something back in return. Have you ever gone to Costco ended up with an unplanned sausage purchase in your cart because you felt a nagging obligation to buy because you tried a free sample? Well, that was the principle of reciprocity in action.
Of course, online retailers can’t personally visit the house of each person who interacts with them to shove a sample in their hand. So how can you make reciprocity work for you?
Free Gift With Purchase
You might not be able to offer something in advance, but you can definitely offer something alongside. This tactic is a favorite of cosmetic and beauty products as demonstrated below by Ultra Beauty.
7 Inspiring Ecommerce Call to Action Examples and Why They Work — Ecommerce Marketing Blog – Ecommerce News, Online Store Tips & More by Shopify
Your storefront looks great. You’ve spent a lot of time tweaking it and making sure everything flows properly.
But why aren’t any visitors adding products to their cart? You’ve taken time to advertise your store and it’s getting traffic, but it isn’t converting.
Perhaps your visitors are having a hard time navigating your store because there isn’t a clear call to action. They simply don’t know where to click.
In this post, we’ll take a look at some inspirational examples of stores that have fantastic call to actions. You’ll be able to take their techniques and apply them to your own store.
Let’s get started.
Sell your service like a product by removing the barriers and unknowns about what you’re selling.
Make your portfolio about ideas not pretty pictures of your work.
Take a shot at being yourself.
Creativity is important, but there are some basic rules about design and user experience that will help you to grow your website. When creating or redesigning your site, keep the following suggestions in mind.
You can have the most attractive website in the world, but if it’s hard to use, your visitors won’t convert to customers. These seven rules will ensure your audience has a smooth user experience.