Creating Empires

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6 Psychological Triggers that Win Sales and Influence Customers — Ecommerce Marketing Blog – Ecommerce News, Online Store Tips & More by Shopify

Reciprocity

The principle of reciprocity means that when someone gives us something we feel compelled to give something back in return. Have you ever gone to Costco ended up with an unplanned sausage purchase in your cart because you felt a nagging obligation to buy because you tried a free sample? Well, that was the principle of reciprocity in action.

Of course, online retailers can’t personally visit the house of each person who interacts with them to shove a sample in their hand. So how can you make reciprocity work for you?

Free Gift With Purchase

You might not be able to offer something in advance, but you can definitely offer something alongside. This tactic is a favorite of cosmetic and beauty products as demonstrated below by Ultra Beauty.

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April 23, 2016 Posted by | Marketing Tips | Leave a comment

7 Inspiring Ecommerce Call to Action Examples and Why They Work — Ecommerce Marketing Blog – Ecommerce News, Online Store Tips & More by Shopify

ctas

Your storefront looks great.  You’ve spent a lot of time tweaking it and making sure everything flows properly.

But why aren’t any visitors adding products to their cart?  You’ve taken time to advertise your store and it’s getting traffic, but it isn’t converting.

Perhaps your visitors are having a hard time navigating your store because there isn’t a clear call to action.  They simply don’t know where to click.

In this post, we’ll take a look at some inspirational examples of stores that have fantastic call to actions. You’ll be able to take their techniques and apply them to your own store.

Let’s get started.

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April 23, 2016 Posted by | Advertising Tips, Marketing Tips | | Leave a comment

Jason Fried’s 13 unconventional rules for getting clients — Medium

Sell your service like a product by removing the barriers and unknowns about what you’re selling. 

Make your portfolio about ideas not pretty pictures of your work.

Take a shot at being yourself.

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April 23, 2016 Posted by | Ramblings | Leave a comment

How to Create An Engaging Website Design

Creativity is important, but there are some basic rules about design and user experience that will help you to grow your website. When creating or redesigning your site, keep the following suggestions in mind.

how-to-design-an-engaging-website-final

You can have the most attractive website in the world, but if it’s hard to use, your visitors won’t convert to customers. These seven rules will ensure your audience has a smooth user experience.

via How to Create An Engaging Website Design.

March 21, 2016 Posted by | General Tips, Website Tips | Leave a comment

[Guest Post] How to Get More Email Subscribers – Virginia BloggersVirginia Bloggers

Every website or blog needs more traffic, otherwise, what is the point of having either. If you just want to write diaries, or journals, you can do that in the privacy of your home, and no one need ever read it. If you are like most people on the internet today, you want and need exposure…

 

Check out these tips from a 10 year experienced marketer.

 

via [Guest Post] How to Get More Email Subscribers – Virginia BloggersVirginia Bloggers.

March 15, 2016 Posted by | Ramblings | Leave a comment

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