Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive.
SEO in its most basic form can be sub-divided into on-page and off-page. On-page SEO involve optimizations you do with each of your webpages to help search engines understand what your site is about so they can show it at to the right people, at the right time.
Unfortunately, there’s likely hundreds, thousands or maybe even tens of thousands of sites very similar to yours. So how do the search engines choose who to show on the first page?
That’s where off-page SEO comes in. Off-page SEO and the many elements that make it up, further help tell the search engines who’s more relevant and important. A core part of this comes from backlinks. Backlinks are simply links from other sites that point to your site.
The act of getting links from other websites is called link-building and is a core SEO strategy that most online businesses should be devoting time to each and every week.