Co-Marketing: How to Reach New Customers With Strategic Partnerships

Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone.

A good co-marketing campaign benefits everyone involved: you, your partner and the customer.

The world of business might be competitive by nature, but co-marketing opens new doors through cooperation.

via Co-Marketing: How to Reach New Customers With Strategic Partnerships

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