One of our recent pieces covered how to track outbound links with Google Analytics. In that article, we used Google Tag Manager to set everything up. This is a powerful tool in any marketer’s arsenal, as it enables you to track multiple analytics and marketing statistics from one location.
In this article, we’re going to dig deeper into this tool and how it makes the process of tracking tags accessible to all users without needing to rely on developers. We’ll also discuss why this can be indispensable for your marketing efforts, and how to use it with WordPress.
Let’s get to it!
An Introduction to Google Tag Manager
For the uninitiated, a ‘tag’ in this context differs from standard WordPress tags, as it’s a piece of code provided by any service you integrate into your site. It’s usually used by analytics, support, and marketing services, and requires you to add a unique code snippet to your site. Google Tag Manager is a tool that enables you to manage all of the tags added to your site or app from one simple interface.
Your site most likely contains a few such tags already. A common example is the tag used to incorporate Google Analytics into your site. You’ll be provided with a unique code snippet, which you can use to track the service when added to your site. The normal process for doing this involves manually adding the code to your site, which may require the help of a developer.
Google Tag Manager makes this process much easier, by enabling you to implement new tags without needing to add code to your site. All that’s required is to implement Google Tag Manager on your site, after which you can add tags directly through its own interface. This way, you don’t need to rely on a developer when you want to incorporate a new service.
It also makes it much easier to track and manage your tags. You no longer need to keep up with each service individually, but can use the Google Tag Manager to control them all at once for a single interface.