What Is a Psychological Pricing Strategy?
Simply put, it’s a strategic way to price your products or services to influence people when making a buying decision.
Companies big and small sometimes have teams dedicated to pricing products—and in some cases, a psychological pricing strategy is built in from the ground floor as part of their brand marketing.
Here, we’ll take a look at how Apple has used pricing as a part of their overall marketing and product strategy to land them in the high-end hardware market.
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