Psychological Pricing Is Your Golden Ticket to Selling More

What Is a Psychological Pricing Strategy? Simply put, it’s a strategic way to price your products or services to influence people when making a buying decision. Companies big and small sometimes have teams dedicated to pricing products—and in some cases, a psychological pricing strategy is built in from the ground floor as part of their brand marketing. … More Psychological Pricing Is Your Golden Ticket to Selling More

The Science of Journaling: How Writing Stuff Down Boosts Productivity

Journaling has actually been studied intensely over the years. Psychologists have looked at everything from daily creative writing exercises to a structured, standardized question-and-answer format to expressive writing as a means of therapy. The act of journaling actually activates the left-side of your brain, leading to a wide range of benefits including: Improved memory. Better comprehension … More The Science of Journaling: How Writing Stuff Down Boosts Productivity